Rexalto
Context
Period
2022 – 2023, Full time
Role
Lead Product Designer
Platform
Web application
Industry
Mobility, B2B2С
Our north star was clear: break into the European, AFE, and U.S. markets. Achieving this goal meant not just reinventing the wheel, but optimizing and adding functionality to our existing technological infrastructure to meet the specific demands of each new market.
Our north star was clear: break into the European, AFE, and U.S. markets. Achieving this goal meant not just reinventing the wheel, but optimizing and adding functionality to our existing technological infrastructure to meet the specific demands of each new market.
The admin panel and Showcase are two sides of the same coin — integrated but designed for different user profiles. When I first tackled this project, one unique challenge was creating custom scripts and working with schematics to understand the business logic.
Exploring business logic and user scenarios.
The admin panel came with its own set of historical constraints, while the Showcase offered a bit more wiggle room for visual creativity — within the framework of its existing features, of course.
Over the initial three months, I brought design reviews and demos into our workflow. This process not only optimized our existing interfaces but also showed the team the value of iterative design.
New design review process introduced to the team.
Storefront and user account
For the Storefront, I essentially built it from the ground up while carefully adhering to business requirements and third-party limitations, especially during the KYC (Know Your Customer), and billing phases.
Designing a personal user account was another phase of the project. My team and I rolled out all the essential features for managing subscriptions, from the logic behind email communications to an innovative car buyback function that kicks in when the subscription expires.
Dealer management system
The admin panel (DMS) also required improvements. I introduced cost-effective design enhancements to make the interface easier to use. This involved redesigning the process for adding new cars to the system and completely updating the main pages for managing subscriptions.
Within two months, we successfully launched a subscription log feature for B2B clients. This was key in securing new contracts and moving our business objectives forward.
Outcome
Since my arrival, Rexalto has seen some major wins. We've secured an additional $1 million in investments and welcomed new, major clients into the fold. My design-centric changes played a direct role in these milestones. I revamped the car-adding process, cutting the manual entry time from 3.5 minutes to just 40 seconds. Beyond manual tasks, I incorporated data parsing capabilities, enabling us to add hundreds of cars in mere seconds — a game-changer for our operations managers. Additionally, the robust design system I've implemented has accelerated our design and layout processes, ultimately saving the company money.
Wearing multiple hats at Rexalto has been as challenging as it is rewarding. The journey has not only reshaped the products we offer but also instilled a culture of design within the development process—an initiative that continues to evolve.