Context
Period
2024 – Present, Full time
Role
Senior Product Designer
Platform
iOS, Android, Web
Industry
Mobility, B2С, B2B
Flexcar is the first — and only — month-to-month car lease, designed for people who want freedom without long-term commitments. Users can subscribe to a brand-new car, from a Toyota Corolla to a Mercedes-Benz, with everything included: insurance, maintenance, 24/7 roadside assistance, and no hidden fees. It's car ownership reimagined — zero down payment, zero debt, and fully managed through a seamless digital experience.
Growing the number of active subscribers
Increasing user retention
Reducing fleet maintenance and repair costs
Speeding up the time-to-market for new vehicles
As a Senior Product Designer, I’ve been leading core UX and UI initiatives across iOS, Android, and web — collaborating closely with product managers, engineers, and stakeholders to solve both user and business needs. I also own and maintain the mobile design system, ensuring consistency and scalability across platforms.
In addition, I mentor teammates on UX patterns, especially around fleet management tools — drawing from 4+ years of experience in smart mobility and carsharing.
Alongside core product work, I also streamlined how we build and ship promo and marketing pages. I introduced Framer as our main tool and built a fully autonomous workflow — from design to implementation — which cut time-to-market by 50% and saved the company tens of thousands of dollars in dev resources.
But today, I’d love to share one of my favorite product cases: Safe Driving Program (Driving Score)
Safe Driving Program
Driving Score was the first major feature I took on after joining Flexcar. Earlier, I had designed a similar feature for Belkacar, and saw an opportunity to adapt those learnings while rethinking the experience for a different market, user base, and product model.
My goal: design and ship a new experience inside the mobile app that would:
Visualize a user’s driving score
Explain how the score is calculated
Fit seamlessly into the broader product experience
Motivate safer driving behavior through design
The long-term business goal was to reduce accident rates and vehicle wear-and-tear.
In the first 3 weeks, I worked closely with product and engineering — digging into the data model, understanding telematics constraints, and gathering market references.
In parallel, I explored dozens of design directions — testing how to visualize the score, structure insights, and deliver motivating feedback.
The real challenge wasn’t just showing the score — it was designing around:
Uneven zone distributions on the score bar (nonlinear logic)
Business mechanics around rewards, penalties, and thresholds
Dozens of iterations, concepts, and directions explored before narrowing in.
I documented how the arc works — including z-index layering and behavior.
Some of those early explorations and how they evolved into the first production version.
